Shared Ownership Stories – David

Case Study / 26 August 2022

Hear from Leaside Lock resident, David, a 38 year-old Deputy Head Teacher, about what convinced him to purchase a 25% share of a 1-bedroom apartment in Bromley-by-Bow with Shared Ownership from Guinness Homes.



“I did a lot of research around Shared Ownership”

After renting in London for 14 years, David was ready to put his roots down and buy a place of his own in East London.

David comments, “I knew I was going to purchase my next, and first, home after renting for the last few years, but I was really looking for somewhere that had what my other flat lacked; a modern space with a view and a sense of community.”

Finding home ownership on the open market in Bromley-By-Bow was out of reach for David, but through Shared Ownership he was able to purchase his first home in Zone 2, East London.



“I was able to afford somewhere that otherwise would never have been in my price range”

David adds: “I did a lot of research around Shared Ownership, and found that I was able to afford somewhere that otherwise would never have been in my price range, with amazing views of the city skyline and the tube right on my doorstep. Without the scheme I’d be looking really far outside of London, but with Shared Ownership I could afford somewhere in Zone 2. I also found that for my maximum budget and current salary, the homes available on the open market needed a lot of work doing to them, but the options available at Leaside Lock on my budget were incomparable!”.

Through Shared Ownership, David was able to purchase a one-bedroom apartment at Leaside Lock – a new development by Guinness Homes in Bromley-By-Bow, a Zone 2 borough in East London.

The location was one of the selling points for David, he adds, “I used to live in Bow, so know the area well. It’s also close to one of my best friends, so it’s lovely to have her around the corner! Likewise, the fact I can be in the centre of London in 15-20 minutes from Bromley-By-Bow station is a real selling point.”


David, a resident and new owner of an apartment at Leaside Lock


“There’s so much already on my doorstep at Leaside Lock”

David continues, “Having said that, there’s so much already on my doorstep at Leaside Lock. The roof terrace with views overlooking the Olympic Park is amazing in the warmer weather, and I’m really looking forward to the co-working space and coffee shop coming soon. Being so close to the canal, and having that nature on your doorstep, as well as the hustle and bustle of the city, is a rare balance in London.”

David found the sales team to be very helpful throughout, ensuring his buying process was as smooth as possible.

David says, “The Guinness team were amazing, Emmanuel’s communication from registering my interest to handing over the keys has been really impressive. I was moving out of my rental house in Lewisham and Guinness made sure I could move into Leaside Lock on the same day, the personal touch and extra effort was something I really appreciated.”

All apartments at Leaside Lock offer contemporary open-plan living with high specification features throughout, as standard.

“My favourite part of the apartment has to be the west-facing windows. Being a teacher I’m up really early in the morning, so I don’t get to see the sunrises, but being able to see the sunsets in the evening over east London is really special”.

The sense of community was integral to David’s decision, and he is delighted a community is already flourishing just months after launching.

He adds, “We’ve already got a WhatsApp group which is great for sharing bits around the developments, and there were recently drinks up on the roof terrace, so it’s great people have already started socialising.


Inspired to find your new home? Secure a home today in Bromley-by-Bow at Leaside Lock.

We have a range of Studio, 1, 2 and 3 bedroom apartments at our Leaside Lock Development. Search for your dream riverside home now.